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A multiple indicators, multiple causes analysis of farmers' information use

Agricultural Communications Documentation Center (ACDC)
McLeod, Elizabeth (main author), Jensen, Kimberly L. (author), DeLong, Karen L. (author), Griffith, Andrew (author)
Online journal article
Publication Date:
Extension Journal, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, education, extension, farmers, influences, information needs, information sources, information utilization, risk communication
13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.