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Factors influencing the information needs and information access channels of farmers: an empirical study in Guangdong, China

Agricultural Communications Documentation Center (ACDC)
Yongshan Chen (main author), Yonghe Lu (author)
Online journal article
Publication Date:
China: SAGE Journals
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agricultural development, economic development, farmers, influences, information channels, information needs, interpersonal communication, organizational communication, preferences, rural development, information technologies, survey research, People's Republic of China (PROC) (Eastern Asia), social acceptance, policy makers, agricultural information, communication media
20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.