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Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Van Loo, Ellen J. (main author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), Lusk, Jayson L. (author / Purdue University)
Format:
Research report
Publication Date:
2019
URL:
https://www.drovers.com/article/consumers-prefer-real-beef-over-alternatives
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), attitudes, beef, buying behavior, consumers, information needs, labeling, meat, message content, perceptions, marketing communication, brands, meat alternatives, fake meat, plant-based alternative, plant-based food, lab-grown meat
Notes:
Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."