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Using farmer storytelling to build understanding of our "new weather reality"

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roche, Erin H. (main author), Mallory, Ellen B. (author), Birthisel, Sonja K. (author)
Format:
Online journal article
Publication Date:
2019-10
URL:
https://joe.org/joe/2019october/iw3.php
Published:
Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication methods, environmental communication, information needs, storytelling, weather, narratives, farmer communication, Maine, USA, climate change, adaptation
Notes:
5 pages., Article # 5IAW3, via online journal., A storytelling session was successful in raising awareness and understanding of the types of changes in weather patterns farmers are experiencing in Maine, what impacts those changes are having on their operations, and the changes farmers are making in response. Using an outreach approach rooted in farmer stories allowed us to bypass the controversy that often surrounds topics related to climate change. Likewise, focusing on the farmers' experiences and avoiding corrective statements during this introductory session resulted in productive dialogue. We recommend replicating this approach within different agricultural sectors to increase understanding of sector-specific risks and strategies for adaptation.