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The extent, nature, and nutritional quality of foods advertised to children in Lebanon: the first study to use the WHO nutrient profile model for the Eastern Mediterranean Region

Agricultural Communications Documentation Center (ACDC)
Nasreddine, Lara (main author), Taktouk, Mandy (author), Dabbous, Massar (author), Melki, Jad (author)
Online journal article
Publication Date:
Swedish Nutrition Foundation
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, children, education, information needs, marketing, media influence, nutrition, nutrition education, health communication, World Health Organization (WHO), food issues, Lebanon (Western Asia)
13 pages., via online journal., Exposure to food marketing may influence children’s food preferences and consumption patterns and may increase the risk of childhood obesity. The WHO Office for the Eastern Mediterranean Region (EMR) has recently released a regional nutrient profile model (WHO EMR) for the purpose of regulating the marketing of food and beverages to children. This study aimed at 1) analyzing the frequency and types of food and drink advertisements during children’s viewing time in Lebanon; 2) examining the nutritional content of the advertised food products in reference to the nutrient thresholds specified by the WHO EMR model; and 3) assessing the proportion of food advertisements that included health messages.