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Extension investing resources for the millennial generation: an exploratory study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kristen Sumpter (main author), Joan Koonce (author)
Format:
Online journal article
Publication Date:
2019-02
URL:
https://joe.org/joe/2019february/rb10.php
Published:
USA: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
decision making, education needs, extension, extension programs, extension services, farmers, finance, information needs, interviews, investments, rural life, social change, teaching methods, extension communications, young adults, outreach, social media, learning styles, 4-H, loyalty, millennials, literature review, demographic
Notes:
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.