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2. Collegiate millennials' perceptions of locally produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
3. Committing millennials toward recycling and environmental preservation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Portugal
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 22(2) : 224-237
- Notes:
- 15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."
4. Determining the effects of evidence-based messaging on millennial agriculturalists' attitudes towards genetically modified (GM) foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ballmer, Erica M. (author) and Purdue University
- Format:
- Thesis
- Publication Date:
- 2018-01-01
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
- Notes:
- 126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between. The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant. Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
5. Eve-Turow-Paul: why gen z, millenials care about produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Online article
- Publication Date:
- 2021-09-16
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13135
- Notes:
- 5 pages
6. Exploring source credibility when communicating about agricultural science on twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fortne, Allison R. (author), Lamm, Alexa J. (author), Borron, Abigail (author), Holt, Jessica (author), and Moore, Allen J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12715
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol 106, N.3
- Notes:
- 18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
7. Extension investing resources for the millennial generation: an exploratory study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kristen Sumpter (author) and Joan Koonce (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
8. Food purchase decisions of millennial households compared to other generations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kuhns, Annemarie (author) and Saksena, Michelle (author)
- Format:
- Report summary
- Publication Date:
- 2017-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09244
- Notes:
- United States Department of Agriculture. 7 pages.
9. Guess what? Gen Z and Millennials like to grocery shop at the store
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Windsor, Kelli (author / Food Marketing Institute)
- Format:
- Research summary
- Publication Date:
- 2020-02-07
- Published:
- USA: Food Marketing Institute, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11746
- Notes:
- 3 pages, Via Food Marketing Institute website. 3 pages., Summary of findings of focus group interviews and a larger survey, "The grocery shopping habits of Gen Z and Millennials." "It turns out younger generations prefer to shop for groceries in the store versus shopping online for them."
10. Insects or not insects? Dilemmas or attraction for young generations: a case in Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cavallo, Carla (author) and Materia, Valentina C. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11111
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(3) : 226-239
- Notes:
- Available online at www.centmapress.org, Authors address the production of proteins from insects as the next big challenge for Western countries. Results from a sampling of millennials suggested that acceptance is "far to be obtained, although the most powerful driver to insect consumption can be the invisibility of the insect shape."