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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
Format:
Journal article
Publication Date:
2016
Published:
Portugal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
Journal Title:
Journal of Promotion Management
Journal Title Details:
22(2) : 224-237
Subject Term:
attitudes , awards , environment , environmental communication , message content , preservation , promotion , social marketing , students , universities , information sharing , endorsement , word of mouth , Portugal (Europe) , recycling , environmental protection , recognition , millennials , and commitment
Notes:
15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."
