Guess what? Gen Z and Millennials like to grocery shop at the store

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Windsor, Kelli (author / Food Marketing Institute)
    Format:
    Research summary
    Publication Date:
    2020-02-07
    URL:
    https://www.fmi.org/blog/view/fmi-blog/2020/02/07/guess-what-gen-z-and-millennials-like-to-grocery-shop-at-the-store
    Published:
    USA: Food Marketing Institute, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11746
    Subject Term:
    buying behavior, food, youth, young adults, food decisions, millennials, food expenditures, grocery shopping, online buying, Generation Z, food shopping, and food choice
    Notes:
    3 pages, Via Food Marketing Institute website. 3 pages., Summary of findings of focus group interviews and a larger survey, "The grocery shopping habits of Gen Z and Millennials." "It turns out younger generations prefer to shop for groceries in the store versus shopping online for them."

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