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Building success of food hubs through understanding of the cooperative experience

Agricultural Communications Documentation Center (ACDC)
Schmit, Todd M. (main author), Severson, Roberta M. (author)
Online journal article
Publication Date:
USA: Extension Journal, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
buyer behavior, case study, consumers, cooperatives, demand, extension, extension methods, extension programs, farmers, food, information needs, marketing, marketing methods, negotiation, marketing communications, food distribution, survey research, USDA (United States Department of Agriculture), relationships, grocery stores, consumer preference, local food movement
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.