Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
Notes:
Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.
Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20484
Notes:
Pages 223-237 in Joe Smith (ed.), The Daily Globe: environmenal change, the public and the media. Earthscan Publications Ltd., London, England. 263 pages.
Gurung, Chandra P. (author), Shrestha, Neelima (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Nepal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24937
Notes:
Chapter 20 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Mahajan, Prashant (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24938
Notes:
Chapter 21 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Holt-Gimenez, Eric (author) and Mora, Orlando Cruz (author)
Format:
Book chapter
Publication Date:
1993
Published:
Nicaragua
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17247
Notes:
Pages 51-65 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08064
Notes:
John L. Woods Collection, Case file for a project supported by the U.S. Agency for International Development and coordinated with the Ministry of Public Works and Water Resources, Egypt. Conducted by the Academy for Educational Development and Chemonics International, Inc., Washington, D.C. Contains baseline research reports, communications and project strategies, materials produced, results and impact summaries. File includes 17 reports and folders containing materials, plus two CDs., Comprehensive case report, including assessment of results.
Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."
Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17114
Notes:
Pages 139-154 in Gwyn E. Jones and Maurice J. Rolls (eds.), Progress in rural extension and community development, Volume 1, Extension and rural advantage in rural development. John Wiley & Sons, Chichester. 336 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
Notes:
John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Oversized box 1 Document Number: D08061
Notes:
John L. Woods Collection, Communication strategy and Nutrition Program Fact Sheet for this U.S. Agency for International Development project in Nepal. Technical Report 96 (17 pages)and project packet (items not numbered). 2001.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20080
Notes:
16 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
Format:
Book chapter
Publication Date:
2006
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
Notes:
Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
Notes:
Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08038
Notes:
John L. Woods Collection, Description of the project communication strategy approach and how such strategies are prepared. Cites examples of successes. Presented at a senior manager conference of Chemonics International, Inc., Washington, D. C. 8 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08063
Notes:
John L. Woods Collection, Case file involves recommended strategy for management and communications of environmental and natural resources programs in Egypt and Jordan. Project funded by U. S. Agency for International Development. Materials include communication and training recommendations for water management in Jordan; recommended strategy for Egypt; two issues of the project newsletter, EnviroNet; and a presentation, “Beyond public awareness: introducing social marketing to environmental programs.”
