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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hart, Joy L. (author), Esrock, Stuart L. (author), and Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08347
Subject Term:
appeals (message) , campaign planning , campaigns , case studies , communication planning , conflict , ethical issues , interest groups , organizational communication , organizations , risk communication , lobbying , tobacco , health , ethnic factors , framing , and tax
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.
