Media campaign for all seasons

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Subject Term:
    agricultural development, campaign planning, campaigns, case studies, communication research, corn, development, development communication, education effects, fish, information issues, media effectiveness, media selection, multimedia, research needs, rice, rural development, vegetables, Philippines (South-Eastern Asia), and campaign analysis
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.

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