Kitchen table interview: Grant Neds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harper, Larry (author)
- Format:
- Journal article
- Publication Date:
- 1981-03-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
- Journal Title:
- Missouri Ruralist
- Subject Term:
- advertising, campaign planning, campaigns, case studies, marketing, meat, product promotion, marketing communication, role, food marketing, and product testing
- Notes:
- Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
