- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fearn-Banks, Kathleen (author)
- Format:
- Book
- Publication Date:
- 2011
- Published:
- USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
- Subject Term:
- campaign planning, campaigns, case studies, communication planning, crisis communication, dairy, environment, environmental communication, environmental quality, ethical issues, food, food safety, forestry, government, image, meat, media relations, media selection, public relations, risk communication, transportation, food industry, diseases, brands, bees, branding, and social media
- Notes:
- Fourth edition. 383 pages.
