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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005
URL:
http://www.agrelationscouncil.org/pdfs/arclight_jf_05.pdf
Published:
USA: Agricultural Relations Council
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
Journal Title:
ARCLight
Subject Term:
campaign planning , campaigns , case studies , coverage , films , forestry , games , mass media , media relations , and marketing communication
Notes:
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
