- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author) and Woods, John L. (author)
- Format:
- Handbook
- Publication Date:
- 1996-03
- Published:
- International: Chemonics International, Inc., Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D09323
- Subject Term:
- appeals (message), audience analysis, campaign planning, campaigns, case studies, communication planning, environment, environmental communication, evaluation, management, media selection, message content, pretests, teaching methods, timing, writing skills, campaign management, monitoring, audience identification, situation analysis, and campaign training
- Notes:
- John L. Woods Collection, 68 pages., A how-to manual for designing and implementing effective communications campaigns.
