- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schwarza-Gehrke, Christina (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- Mexico
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23298
- Journal Title:
- Journal of Applied Communication Research
- Journal Title Details:
- 11(1) : 45-56
- Subject Term:
- campaign planning, campaigns, case studies, development, development communication, media effectiveness, Mexico, pest management, roles, and rural development
