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    Start Over Subject Term advertising Subject Term media effectiveness Journal Title Agri Marketing

    1. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    5. Utilizing digital media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(1) : 18-20

    7. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33

    9. Marketing with your customers through WOMM marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 38-39
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

    10. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    11. The state of farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farmarkis, Bill (author), Coyle, Rick (author), McGill, Vic (author), and Vanderwert, Anita (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26495
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 35-37
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sales firms provide a current overview of the marketplace for farm broadcasting.

    16. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    25. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    27. Creative differences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : i6-8
    Notes:
    On creative (or lack of creative) use of radio for agricultural advertising.

    28. New realities continue

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19068
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : i10
    Notes:
    Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.

    31. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    32. Rappin' pigs provide the punch : humorous video proves effective sales meetings are anything but boaring

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hanson, Mary Ann (author / Public Relations Specialist, Colle & McVoy Inc., Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1991-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05481
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29 (5, Part 1) : 36-37
    Notes:
    James F. Evans Collection

    40. RSVP : How do you determine what percent of budget goes into broadcast?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bonner-Lewis, D. (author), LaCasse, R.A. (author), Palmer, J. (author), and Volk, J. (author)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00941
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(6): 56-58
    Notes:
    AgComm Teaching

    43. Sharing the wealth : funds for company-sponsored publications come from many sources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fosshage, Neal (author / Account Manager, Fieldhagen Publishing Inc., St Paul, MN) and Account Manager, Fieldhagen Publishing Inc., St Paul, MN
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04063
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 50-51
    Notes:
    James F. Evans Collection

    44. Getting a good idea going : a firsthand look at how Gehl launched its customer/dealer magazine

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Rich (author / Account Supervisor, The Brady Co., Menomonee Falls, WI) and Account Supervisor, The Brady Co., Menomonee Falls, WI
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04064
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 52-54
    Notes:
    James F. Evans Collection

    45. Scoring a database hit : creating a good list is key to custom publishing victory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tennant, Patty (author / List Retail Manager, Farmer Data Bank, Bloomington, MN) and List Retail Manager, Farmer Data Bank, Bloomington, MN
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04065
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 55
    Notes:
    Farm Family America, James F. Evans Collection