Creative differences

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Reddick, Bekah (main author)

Format:

Journal article

Publication Date:

2003-11

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Agri Marketing

Related Item Details:

41(10) : i6-8

Subject Term:

advertising, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, television

Notes:

On creative (or lack of creative) use of radio for agricultural advertising.