- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reddick, Bekah (author)
- Format:
- Journal article
- Publication Date:
- 2003-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(10) : i6-8
- Subject Term:
- advertising, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, and television
- Notes:
- On creative (or lack of creative) use of radio for agricultural advertising.
