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Marketing with your customers through WOMM marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Kathleen (main author)
Format:
Journal article
Publication Date:
2007-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, interpersonal communication, marketing, media effectiveness, roles, sales methods, selling, marketing communication, word-of-mouth
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.