- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Erickson, Kathleen (author)
- Format:
- Journal article
- Publication Date:
- 2007-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(5) : 38-39
- Subject Term:
- advertising, interpersonal communication, marketing, media effectiveness, roles, sales methods, selling, marketing communication, and word-of-mouth
- Notes:
- Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.
