Beyond reach and frequency

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19064
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 18-20
    Subject Term:
    advertising, buying behavior, farm journals, farmers, information sources, media effectiveness, and media selection

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