- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Palmer, Bob (author)
- Format:
- Journal article
- Publication Date:
- 1963
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15117
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 1 : 28-32
- Subject Term:
- advertising, farm journals, farmers, home instruction, information issues, information needs, leadership, media effectiveness, media selection, message content, roles, and trends in farm publishing