- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Semler, Jack (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- URL:
- http://www.agrimarketing.com
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 52(5) : 25
- Subject Term:
- advertising, agri-marketers, audience analysis, audience research, evaluation, media effectiveness, media selection, newsletters, print media, radio, research methods, digital, marketing communication, agri-marketing, and events
- Notes:
- Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.