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Comparing B2B and agri-marketers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Semler, Jack (main author)
Format:
Journal article
Publication Date:
2014-06
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, audience analysis, audience research, evaluation, media effectiveness, media selection, newsletters, print media, radio, research methods, digital, marketing communication, agri-marketing, events
Notes:
Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.