New realities continue
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2003-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19068
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(10) : i10
- Subject Term:
- advertising, media effectiveness, radio, roles, rural broadcasting, rural broadcasts, and trends
- Notes:
- Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.
