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New realities continue

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, media effectiveness, radio, roles, rural broadcasting, rural broadcasts, trends
Notes:
Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.