« Previous | of | Next »

Scoring a database hit : creating a good list is key to custom publishing victory

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tennant, Patty (main author / List Retail Manager, Farmer Data Bank, Bloomington, MN), List Retail Manager, Farmer Data Bank, Bloomington, MN
Format:
Journal article
Publication Date:
1990-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76
Subject Term:
advertising, audience research, databases, direct marketing, farm journals, journals, media effectiveness, media selection
Notes:
Farm Family America, James F. Evans Collection