- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bonner-Lewis, D. (author), LaCasse, R.A. (author), Palmer, J. (author), and Volk, J. (author)
- Format:
- Journal article
- Publication Date:
- 1984
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00941
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 22(6): 56-58
- Subject Term:
- advertising, agribusiness, communication planning, expenditures, media effectiveness, media selection, radio, rural broadcasts, rural-urban communication, and television
- Notes:
- AgComm Teaching
