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Ag broadcast and your media mix

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gunn, A.M. (main author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53
Subject Term:
advertising, agribusiness, appeals (message), co-operative advertising, communication planning, media effectiveness, media selection, radio, rural broadcasts, television
Notes:
AgComm Teaching