- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gunn, A.M. (author)
- Format:
- Journal article
- Publication Date:
- 1984
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00942
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 22(6): 48-50, 52, 54
- Subject Term:
- advertising, agribusiness, appeals (message), co-operative advertising, communication planning, media effectiveness, media selection, radio, rural broadcasts, and television
- Notes:
- AgComm Teaching
