- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cummins, M.L. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00819
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(6) : 62, 64, 66
- Subject Term:
- advertising, farmer perceptions, media effectiveness, television, television programming, and television viewing
- Notes:
- AgComm Teaching
