- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLendon, Tamara (author)
- Format:
- Journal article
- Publication Date:
- 2005-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(8) : 52-54
- Subject Term:
- advertising, campaigns, case studies, CD-ROM, crops, dealers, evaluation, interactive media, Internet, media effectiveness, meetings, roles, sales promotion, survey, tours, training programs, video, WWW (World Wide Web), marketing communication, and brands
- Notes:
- Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.
