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    Start Over Language English Journal Title Advertising Age

    5. Stop subsidizing Puppy Chow : USDA's market promotion program for ads overseas insult to taxpayers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bovard, James (author / Consultant, Rockville, MD)
    Format:
    Journal article
    Publication Date:
    1992-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06366
    Journal Title:
    Advertising Age
    Journal Title Details:
    63 (14) : 22
    Notes:
    James F. Evans Collection

    9. Ad revenue growth hits 7% in 1997 to surpass forecasts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coen, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    1998-05-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
    Journal Title:
    Advertising Age
    Journal Title Details:
    69(20) : 50
    Notes:
    Chart examines U.S. advertising volume in mediums that include farm publications.

    17. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    18. Food Lion injured, panel says, but journalism takes bigger hit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crain, Lance (author)
    Format:
    Journal article
    Publication Date:
    1997-05-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05897
    Journal Title:
    Advertising Age
    Journal Title Details:
    68(19) : 44
    Notes:
    Report of a panel discussion about the ABC-TV hidden camera investigation of the Food Lion grocery chain.

    19. More heat on farm-product ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."

    29. At Rodale they practice what they preach: all starts at the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    English, Mary McCabe (author)
    Format:
    Journal article
    Publication Date:
    1983-07-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18444
    Journal Title:
    Advertising Age
    Journal Title Details:
    54(30) : M-18-19
    Notes:
    Describes emphasis of Rodale Press, Emmaus, Pennsylvania, on encouraging employees to follow the healthy living, home gardening and other practices emphasized in Rodale periodicals.

    46. Milk tailors effort to teens

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Kate (author)
    Format:
    Journal article
    Publication Date:
    2002-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
    Journal Title:
    Advertising Age
    Journal Title Details:
    73(7) : 16
    Notes:
    Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.

    53. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    54. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    57. Farm agencies field depression : agrimarketers favor promotions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Geiger, B. (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01848
    Journal Title:
    Advertising Age
    Journal Title Details:
    (December 15, 1986) : 86MW
    Notes:
    "Agricultural marketers, rural advertisers and advertising agencies in the Midwest are feeling the effects of the depressed U.S. farm economy. Farm billings at the 50 largest agricultural agencies are projected to drop 11.5% in 1986. Farm advertisers increasingly are cutting back their ad budgets."

    61. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    62. Crop of ad programs keeps growing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05450
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S8
    Notes:
    "An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.

    64. Farm advertisers widen media: survey shows radio, tv impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Niles (author)
    Format:
    Journal article
    Publication Date:
    1975-08-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(34) : 20, 29
    Notes:
    Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."

    70. Bleak farm picture stifles magazines' growth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kesler, Lori (author / Advertising Age) and Advertising Age
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02933
    Journal Title:
    Advertising Age
    Journal Title Details:
    57(27): S-2-3 (April 21, 1986)
    Notes:
    James F. Evans Collection

    74. Meredith: growing up with an "800-lb. gorilla"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Levin, Gary (author)
    Format:
    Journal article
    Publication Date:
    1985-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18443
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(19) : 4, 78
    Notes:
    Describes growth of Meredith Corporation into an expansion program that includes broadcasting, printing and real estate as well as periodical publishing.

    77. McD's, Subway attack avian-flu panic head-on; with $50B at risk, poultry players plot safety efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    MacArthur, Kate (author)
    Format:
    Article
    Publication Date:
    2006-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24396
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 1
    Notes:
    Crain Communications via LexisNexis Academic. 2 pages.

    80. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection

    86. Milking labels for all they're worth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Masterson, Peg (author)
    Format:
    Journal article
    Publication Date:
    1994-09-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18378
    Journal Title:
    Advertising Age
    Journal Title Details:
    65(37) : 12
    Notes:
    "Four states have approved special rBHG-free labels for milk, but evidence is still spotty on whether consumers will respond."

    87. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    91. Food growers raising bumper ad budgets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Janet (author)
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08495
    Journal Title:
    Advertising Age
    Journal Title Details:
    56(72) : 98 Midwest Edition
    Notes:
    James F. Evans Collection, "In response to waning consumption, many US commodity producers are seekkng to increase their expenditures on generic food advertising. The American Egg Board, believing its $5-million "incredible edible egg" campaign slowed the country's egg-eating decline, has requested the US Department of Agriculture to consider a refundable assessment of $24 for advertising and research. The dairy industry already has an assessment program that pours $200 million into its promotional budget, and both beef and pork producers are awaiting action by Congress that would enlarge their mandatory assessments. Smaller groups with promotional interests include beekeepers, watermelon growers and potato producers. Regional boards, including Florida orange growers and Washington Apple Commission are pursuing promotional campaigns. Foods that are criticized by nutritionists are advertising challenges; however, the National Livestock and Meat Board is attempting to show how meat can fit into a healthy diet."

    94. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    95. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Maureen (author)
    Format:
    Journal article
    Publication Date:
    2013-11-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
    Journal Title:
    Advertising Age
    Notes:
    Via online. 6 pages.

    96. Mass-market confusion: now fat is good for you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neff, Jack (author)
    Format:
    Journal article
    Publication Date:
    2005-05-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22223
    Journal Title:
    Advertising Age
    Journal Title Details:
    76(17) : 3
    Notes:
    Latest in more than a decade of conflicting pronouncements from the government and other researchers regarding obesity, alcohol, carbohydrates, exercise and health.

    97. Amoco encouraged by its gasohol trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neher, Jacques (author)
    Format:
    Journal article
    Publication Date:
    1979-08-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(35) : 33
    Notes:
    Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

    99. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.