Cotton Inc. tailors ads to win over youth

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cardona, Mercedes M. (author)
    Format:
    Journal article
    Publication Date:
    1999-05-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21563
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(20) : 12
    Subject Term:
    advertising, appeals (message), campaign planning, campaigns, cotton, media selection, and youth

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