Ad dollars help drum up ag business overseas
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45
- Subject Term:
- advertising, commodity promotion, exports, international trade, marketing techniques
- Notes:
- The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."
