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More than a sales forecast: marketers turn to weather firms

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2006-10-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, marketing, weather, weather reports, marketing communication, climate
Notes:
Midwest Region edition.