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Farm advertisers widen media: survey shows radio, tv impact

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Howard, Niles (main author)
Format:
Journal article
Publication Date:
1975-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, expenditures, farm journals, farmers, media selection, radio, television, trends
Notes:
Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."