The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Cornick, James M. (main author)

Format:

Journal article

Publication Date:

1981-09-07

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Advertising Age

Related Item Details:

52(37) : S-1, S-8

Subject Term:

advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection

Notes:

In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.