Industry fights sour taste of sliding sales

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liesse, Julie (author)
    Format:
    Journal article
    Publication Date:
    1994-04-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07646
    Journal Title:
    Advertising Age
    Journal Title Details:
    65 (17) : 37
    Subject Term:
    advertising, buyer behavior, dairy, marketing techniques, and product promotion
    Notes:
    James F. Evans Collection

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