- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fisher, Christy (author)
- Format:
- Journal article
- Publication Date:
- 1994-08-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21569
- Journal Title:
- Advertising Age
- Journal Title Details:
- 65(34) : 43
- Subject Term:
- campaign planning, campaigns, environment, environmental communication, promotion, public information, sales methods, USDA, and Smokey Bear
