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McDonald's, Subway attack avian-flu panic head-on; with $50 billion at risk, poultry players plot safety efforts

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
MacArthur, Kate (main author)
Format:
Journal article
Publication Date:
2006-05-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150
Subject Term:
advertising, campaigns, communication planning, consumers, food safety, markets (selling), poultry, risk communication, television viewing, avian flu
Notes:
3 p.