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Crop of ad programs keeps growing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45
Subject Term:
advertising, campaigns, commodity promotion, marketing techniques
Notes:
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.