- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Masterson, Peg (author)
- Format:
- Journal article
- Publication Date:
- 1994-09-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18378
- Journal Title:
- Advertising Age
- Journal Title Details:
- 65(37) : 12
- Subject Term:
- biotechnology, buyer behavior, buying behavior, consumer attitudes, consumers, dairy, labeling, nutrition labeling, genetic engineering, and milk
- Notes:
- "Four states have approved special rBHG-free labels for milk, but evidence is still spotty on whether consumers will respond."
