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How a Chinese dairy plans to become a global brand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Madden, Normandy (main author)
Format:
Journal article
Publication Date:
2007-01-29
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, China, dairy, marketing, marketing techniques, promotion, sales promotion, food industry, milk
Notes:
Midwest Region edition.