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    Start Over Subject Term commodity promotion

    1. Share of wallet, share of plate, share of enjoyment: consumers and beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundeen, John (author)
    Format:
    Journal article
    Publication Date:
    2014-04-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02671
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online via Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 4 pages.

    2. Chipotle "Farmed and Dangerous" pushes marketing envelope

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

    3. Measures of online advertising effectiveness: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
    Notes:
    Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

    4. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    11. Economic and nutritional implications from changes in U.S. agricultural promotion efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ho, Shuay-Tsyr (author), Rickard, Bradley J. (author), and Liaukonyte, Jura (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05781
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(4) : 593-613

    12. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968

    25. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169

    30. Markets segmented by regional-origin labeling with quality control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
    Format:
    Paper
    Publication Date:
    2006-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
    Notes:
    Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

    31. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    37. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    38. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    41. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 33-44

    42. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
    Notes:
    197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

    43. Groups call on Congress to reform commodity check off programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Proposal
    Publication Date:
    2017-05-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08529
    Notes:
    Online via Agri Marketing Weekly. 1 page, Includes link to a letter (3 pages) to members of the U.S. House of Representatives,'"Support of legislative action to provide meaningful reform of checkoff program." Letter includes the list of groups (4+ pages).

    44. The enrollment of nature in tourist information: framing urban nature as “the other”

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Uggla,Ylva (author) and Olausson, Ulrika (author)
    Format:
    Journal article
    Publication Date:
    2012-12-13
    Published:
    UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08571
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7 (1): 97-112

    45. Own and cross-effect of social media on demand for fresh produce: a case of consumer preference for California versus Florida strawberry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
    Format:
    Poster
    Publication Date:
    2016-02
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.

    50. How consumer awareness and generic promotions drive demand: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heng, Yan (author), Ward, Ronald (author), House, Lisa (author), and Zansler, Marisa (author)
    Format:
    Poster
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09656
    Notes:
    Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018. 2 pages.