- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
- Format:
- Journal article
- Publication Date:
- 2016
- URL:
- http://journalofappliedcommunications.org/2016/2016-vol-100-no-2.html
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(2) : 10-27
- Subject Term:
- campaign planning, campaigns, commodity promotion, information issues, livestock, message content, organizations, and promotion
- Notes:
- Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
