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A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hughes, Amy (main author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
URL:
http://journalofappliedcommunications.org/2016/2016-vol-100-no-2.html
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, commodity promotion, information issues, livestock, message content, organizations, promotion
Notes:
Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.