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Measures of online advertising effectiveness: the case of orange juice

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
House, Lisa A. (main author), Jiang, Yuan (author), Salois, Matthew (author)
Format:
Paper
Publication Date:
2014-05
URL:
http://ageconsearch.umn.edu/handle/169776
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127
Subject Term:
advertising, attitudes, commodity promotion, consumer attitudes, consumers, consumption, drink, fruit, online services, television, value of information, web sites, social media, Facebook
Notes:
Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.