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Optimal choice of generic milk advertising expenditures by media outlet

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
URL:
http://www.jstor.org/stable/40986974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk