- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
- Format:
- Journal article
- Publication Date:
- 1998-07
- URL:
- http://www.jstor.org/stable/40986974
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 23(1) : 155-169
- Subject Term:
- advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, and milk