How consumer awareness and generic promotions drive demand: the case of orange juice

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heng, Yan (author), Ward, Ronald (author), House, Lisa (author), and Zansler, Marisa (author)
    Format:
    Poster
    Publication Date:
    2018
    URL:
    http://ageconsearch.umn.edu/record/274057?In=en
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09656
    Subject Term:
    advertising, buying behavior, commodity promotion, consumers, demand, fruit, news, product promotion, promotion, value of information, oranges, prices, and product quality
    Notes:
    Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018. 2 pages.

    Tools