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How consumer awareness and generic promotions drive demand: the case of orange juice

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Heng, Yan (main author), Ward, Ronald (author), House, Lisa (author), Zansler, Marisa (author)
Format:
Poster
Publication Date:
2018
URL:
http://ageconsearch.umn.edu/record/274057?In=en
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buying behavior, commodity promotion, consumers, demand, fruit, news, product promotion, promotion, value of information, oranges, prices, product quality
Notes:
Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018. 2 pages.