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    1. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    2. Don't be fooled by corporate greenwashing

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    3. How consumer awareness and generic promotions drive demand: the case of orange juice

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    4. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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