Chipotle "Farmed and Dangerous" pushes marketing envelope

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2014-04
    URL:
    http://www.beefissuesquarterly.com/beefissuesquarterly.aspx??id=3997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
    Journal Title:
    Beef Issues Quarterly
    Subject Term:
    advertising, appeals (message), beef, campaigns, commodity promotion, farming methods, food, food safety, meat, risk communication, television, television programming, marketing communication, restaurants, social media, and antibiotics
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

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