- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Banks, Seymour (author)
- Format:
- Journal article
- Publication Date:
- 1959-05-01
- URL:
- http://www.jstore.org/stable/1235164
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06013
- Journal Title:
- Journal of Farm Economics
- Journal Title Details:
- 41(2) : 379-382
- Subject Term:
- advertising, advertising research, attitudes, commodity promotion, economics of information, market analysis, promotion, research methods, and value of information